Competitive Strategy: Techniques for Analyzing Industries and Competitors

Praise for

COMPETITIVE STRATEGY

"Three overarching game plans that work in one industry after another explain how thousands of real-world competitors come out on top."

Fortune

"American executives are grasping for a logic to global competition.

Mr. Porter ... has given them one."

—The New York Times

"Few books warrant the too-common publisher's blurb 'landmark.'

This one does. Highest recommendation."

Choice

"Represents a quantum leap ... may well be one of the most important contributions to the discipline of strategic management."

Strategic Management Journal

"Any manager who studies and uses the materials in this book should be able to devise more successful strategies."

-Journal of Business Strategy

"Porter's books on competitive strategy are the seminal works in the field."

-Philip Kotler, S.C. Johnson & Son

Distinguished Professor of International Marketing,

Northwestern University

Author: Michael E. Porter