Drive: The Surprising Truth About What Motivates Us

"I spent as much time thinking about what this book meant as I did reading it."

MALCOLM GLADWELL

"Pink is rapidly acquiring international guru status. ... He is an engaging writer, who challenges and provokes."

-FINANCIAL TIMES

"Pink makes a convincing case that organizations ignore intrinsic motivation at their peril."

-SCIENTIFIC AMERICAN

Most of us believe that the best way to motivate ourselves and others is with external rewards like money. That's a mistake, says Daniel H. Pink. The secret to performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does-and how that affects every aspect of life. In Drive, he examines the three elements of true motiva-tion-autonomy, mastery, and purpose and offers smart and surprising techniques for putting these into action. Bursting with big ideas, Drive is the rare book that will change how you think and transform how you live.

Author: Daniel H. Pink

ISBN: 978-1-59448-480-3