Hooked: How to Build Habit-Forming Products

'The most high bandwidth, high octane and valuable presentation I have ever seen on this subject' RORY SUTHERLAND, vice chairman, Ogilvy & Mather

'The book everyone in Silicon Valley is talking about'

BORIS VELDHUIJZEN VAN ZANTEN, founder of The Next Web

'Hooked gives you the blueprint for the next generation of products. Read it or the company that replaces you will* MATT MULLENWEG, founder of Wordpress

"You'll read this. Then you'll hope your competition isn't reading this. It's that good'

STEPHEN ANDERSON, author of Seductive Interaction Design

'An essential crib sheet for any start-up looking to understand user psychology'

DAVE McCLURE, founder of 500 Startups

Authors: Nir Eyal, Ryan Hoover