How to Win Customers and Keep Them for Life

THE SUCCESS OF YOUR BUSINESS DEPENDS ON YOU KNOWING THE ANSWERS TO THESE QUESTIONS:

• Why do some people buy once..and never return?
• Why do some people become strong, steady customers?
• How do you turn an angry or complaining customer into a happy and satisfied one?
• What are the live best ways to keep customers coming back?

How to Win Customers and Keep Them for Life is a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. Written by Michael LeBoeuf, one of the nation's foremost business consultants, this classic no-nonsense guide is completely revised and updated for today's computer-driven world. It contains everything you need to know about successful selling and-most important of all-how to win customers for life.

"AN INVALUABLE, EASY-TO-FOLLOW BLUEPRINT FOR WINNING, SERVING AND KEEPING CUSTOMERS..THIS BOOK IS A MUST FOR ANY BUSINESS."

—Jere W. Thompson, president and CEO, The Southland Corporation

"IVE ALWAYS BELIEVED THAT IT'S A MISTAKE TO SEPARATE SELLING, MANAGING AND SERVICE FROM EACH OTHER. HOW TO WIN CUSTOMERS AND KEEP THEM FOR LIFE IS AN EASY-TO-FOLLOW GUIDE FOR PUTTING THEM TOGETHER WITH GREAT RESULTS."

—Ed Flanagan, president, Sales Marketing Executives —Greater New York
"LIVELY.SIMPLE AND DIRECT!' — Anniston Star

Author: Michael LeBoeuf, Ph.D.