Ideaflow: Why Creative Businesses Win

Creativity is too important to be left to the creatives.

Everyone can develop innovative thinking by building the habit of generating ideas and then selecting the best.

Here's the secret: the greatest way to have a brilliant idea is to learn to produce lots of them.

In essence, every business problem is an idea problem. How well you can solve those problems is how well you can perform, navigate uncertainty, and develop innovations. Ideaflow is a mindset, a problem-solving approach, that multiplies your efforts and unleashes your full potential.

Drawing from decades of experience teaching entrepreneurs and executives at the world-famous Stanford d.school and advising leading executives at Microsoft, Michelin and Patagonia, this book will teach you how to:

• Establish a brief daily creativity practice
• Find inspiration in unexpected places
• Run cheap, fast tests to see which ideas will work
• Overcome dangerous thinking traps

Ideaflow will help you overcome the status quo, dispel disillusionment and disrupt competitive threats. Are you ready to supercharge your?

This book is a game-changer that every leader should read'

Carl Liebert, CEO of Keller Williams

'Inspiring, fun, and relentlessly practical... required reading' Robert Sutton, Stanford Professor and bestselling author

Authors: Jeremy Utley, Perry Klebahn