Losing My Virginity: The Updated Story of the World's Greatest Entrepreneur

THE MAN BEHIND THE VIRGIN EMPIRE ...

WHAT THEY'RE SAYING ABOUT RICHARD BRANSON

"Richard is good-looking and very smart, which is sexy to start with. He also mal billion dollars before breakfast—and still knows how to have fun.".

IVANA TRUMP

"Few people in contemporary business are as colorful, shrewd, and irreverent, and probably no one's nearly as much fun to be around. ... Branson embodies America's cherished mythology of the iconoclastic, swashbuckling entrepreneur." —GQ

"Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. Boiled down to its singular essence, Richard Branson just wants to have fun." —News week

"Branson, a self-described 'adventure capitalist,' is a business-creation engine who was clearly born in the wrong place... He belongs in the U.S., the wellspring of genius, entrepreneurs and shameless hucksters alike.... He has amassed a billion-dollar fortune by doing things business strategists suggest he shouldn't ... and then attacking head-on. Those business instincts are matched by an ability to motivate people who work for him. And who wouldn't want to —Branson seems hell-bent on making sure that everybody, but everybody, is having as much fun as he is." —Time

"It's not that Branson is known as a cross-dresser, although he sometimes does parade down the aisles of Virgin Atlantic wearing a short air-hostess skirt. It's that Branson is expected to do the unexpected, even the bizarre-

-anything to publicize his latest

venture... The fact is, Branson's widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire." — Forbes ASAP

Author: Richard Branson