Start With No: Number One Negotiating Coach Explains Why Win-Win Is an Ineffective, Often Disastrous Strategy, and How You Can Beat It

"Jim Camp offers easy-to-apply strategies to help make you a more effective negotiator. You'll learn techniques that you can use immediately to improve your negotiating skills by reading this book."

—JOE MANSUETO, CHAIRMAN. MORNINGSTAR MUTUAL FUNDS

"This book is an amazing read and right on target."

—JOHN KISPERT, CHIEF FINANCIAL OFFICER, KLA-TENCOR CORPORATION

"Jim Camp's negotiating system is a powerful set of disciplines and tools that helped our salespeople function in our customers' world—which ultimately led to a better negotiating process with our customers. Start with No describes his approach in derail and is recommended reading for our entire staff."

—SCOTT STURM, VICE PRESIDENT OF SALES, ENTEGRIS CORPORATION

"Jim Camp's book is a sophisticated course in applied psychology that shows how you can change your behavior so you can sell your ideas, especially in sales situations and other negotiations. The most effective executives will find the results astonishing."

—BOB BOEHLKE, MEMBER, BOARD OF DIRECTORS. DUPONT CORPORATION

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Author: Jim Camp