Strategy Maps: Converting Tangible Assets Into Tangible Outcomes

"Strategy Maps is the culmination of the extraordinary creative work of Kaplan and Norton. They revolutionized the world of performance metrics with the development of the Balanced Scorecard. Now they present a lucid, rigorous, and holistic way to integrate the most critical tasks of management. This is the book I was longing for."

—Arnoldo C. Hax, Alfred P. Sloan Professor of Management, Sloan School of Management, MIT

"Leaders today are challenged to execute their strategies flawlessly while creating value in innovative ways. Strategy Maps is critical reading for any leader working toward these goals while navigating a multi-stakeholder environment."

—Vanessa Kirsch, President and Founder, and Kelly Fitzsimmons, Managing Partner and Cofounder,

New Profit Inc.

"For our company, headquartered in Japan, the spirit of "teamwork' is a critical part of our corporate teadition. In blending our traditions into a U.S.-Japanese business culture, we have found the Balanced Scorecard to be an efficient tool to define and cascade down our strategies and objectives throughout our organization and to implement them in a harmonious way.

—Naotaka Obata,

Chief Executive Officer for the Americas,

The Bank of Tokyo-Mitsubishi, Ltd.

"In Strategy Maps, Kaplan and Norton have assembled a powerful and practical toolkit for general managers. The methods they have pioneered help managers to maintain control over complexity and to stay focused on critical issues, measures of success, and strategic initiatives."

—Chris Zook, Director of Bain & Company, and author of

Profit from the Core and Beyond the Core

Authors: Robert S. Kaplan, David P. Norton