The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Advance Praise for THE LEAN STARTUP

"Eric has created a science where previously there was only art. A must-read for every serious entrepreneur-and every manager interested in innovation."

-Marc Andreessen, cofounder of Andreessen Horowitz, Opsware Inc., and Netscape

"This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries's book is loaded with fascinating stories-not to mention countless practical principles you'll dearly wish you'd known five years ago."

- Dan Health,

coauthor of SWITCH and MADE TO STICK

"Ries shows us how to cut through the fog of uncertainty that surrounds startups.

His approach is rigorous; his prescriptions are practical and proven in the field.

The Lean Startup will change the way we think about entrepreneurship. As startup success rates improve, it could do more to boost global economic growth than any management book written in years."

—Tom Eisenmann, professor of entrepreneurship, Harvard Business School

"The Lean Startup is the book whose lessons I want every entrepreneur to absorb and apply. I know of no better guide to improving the odds of a startup's success."

—Mitchell kapor, founder, Lotus Development Corp.

"At Asana, we've been lucky to benefit from Eric's advice firsthand; this book will enable him to help many more entrepreneurs answer the tough questions about their business."

•Dustin Moskovitz, cofounder of Facebook and Asana

"Ries's splendid book is the essential template to understand the crucial leadership challenge of our time: initiating and managing growth!"

-Warren Bennis, distinguished professor of business, University of Southern California,

and author of STILL SURPRISED: A MEMOIR OF A LIFE IN LEADERSHIP

Author: Eric Reis