The Tipping Point: How Little Things Can Make a Big Difference

THE TIPPING POINT IS THAT MAGIC MOMENT WHEN AN IDEA, TREND, OR SOCIAL BEHAVIOR CROSSES A THRESHOLD, TIPS, AND SPREADS LIKE WILDFIRE.

Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed best-seller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

"Undeniably compelling ... terrifically rewarding."

—CLAIRE DEDERER, Seattle Times

"Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."

—CHRISTOPHER HAWTHORNE, San Francisco Chronicle

"As a business how-to The Tipping Point is truly superior, brimming with new theories on the science of manipulation."

—AARON GELL, Time Out

Author: Malcolm Gladwell