Think Small: The Surprisingly Simple Ways to Reach Big Goals

Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes, based on a scientific understanding of human behaviour, can have, whether you're trying to save money, be a better manager or get more people to vote in the next election. For the first time, Think Small takes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.

'Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence.'

TIM HARFORD, author of Messy and The Undercover

Economist

'I love this book. Funny, wise and practical, it will make you a better and more effective person.'

CASS SUNSTEIN, co-author of Nudge

'Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself!'

RICHARD THALER, author of Misbehaving and Nudge

Authors: Owain Service, Rory Gallagher